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Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New...

In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster,...

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3 Google Updates for AdWords, DoubleClick Advertisers

Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily...

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DoubleClick Search Adds Integration With Channel Intelligence For Product...

Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for...

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Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization

Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process...

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Easy Landing Page Testing Using DoubleClick Search

Landing page testing should be near the top of your list of optimization techniques. Here’s how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to...

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DoubleClick Search Solution Center Offers Wealth of Resources for Digital...

We are pleased to announce a new resource for digital marketers and search marketers on Search Engine Land, the DoubleClick Search Solution Center. This new center contains a number of customer success...

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Remarketing Across Ad Exchanges With DoubleClick Search

DoubleClick Search’s Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS...

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DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers

Today Doubleclick Search launched three new reporting and optimization tools for for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect...

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DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

The Google subsidiary says it has added adaptive Shopping campaigns, bid optimization for Shopping campaigns, and purchase detail reports to make reporting and optimization easier. View full post on...

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Facebook Launches Rebuilt Atlas, A Rival To Google’s DoubleClick by...

Facebook has announced the launch of Atlas, an advertising platform which they say has been rebuilt from the ground up to “tackle today’s marketing challenges.” Facebook describes today’s marketing...

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